Belkins vs Meetcatcher
The Belkins model
Belkins is an outbound agency that books sales appointments for its clients. It assigns a team covering research, copywriting, deliverability and SDR work, runs campaigns across email, calls, LinkedIn and other channels, and hands over meetings with qualified prospects. In effect, you rent a sales development function. Meetcatcher gets you meetings without outsourcing anything: you choose who to meet yourself.
Who benefits most
Belkins makes sense for a company with a proven offer, a sales team that can close, and the budget to grow faster than hiring allows. A manufacturing software vendor entering the US market, for example, can have a campaign live within about two weeks while its own reps focus on demos and deals.
What the retainer involves
Agency work runs on a monthly retainer, so the fee stays the same whether a month brings many meetings or few, and the first appointments typically follow a few weeks after launch. Prospects are approached cold, so their interest varies from call to call. It is worth comparing with what customer acquisition really costs through other channels.
Meetcatcher, without the retainer
On Meetcatcher there is no package to sign. You invite the companies you like, and credits are charged only when a call takes place, so a declined or missed invitation costs nothing. You can even start for free by accepting invitations yourself. Both sides were matched because they can help each other, so the call starts warm. You win B2B clients and partners directly, at your own pace.
Agency or do it yourself
If you would rather not do sales at all and have the budget, an agency like Belkins takes the work off your desk. If you are a founder still deciding whether to hire a salesperson, Meetcatcher lets you hold the first conversations yourself and hear first hand what clients need. Those calls also lead to partnerships, not only sales.
