The Org vs Meetcatcher
The Org's map of companies
The Org hosts public organisational charts for a huge number of companies, showing who leads which team and who reports to whom. Anyone can browse them, and paid plans add contact reveals, advanced people and job filters, exports to CSV or CRM and collaboration for sales teams. It answers the question of who to approach inside a company. Meetcatcher answers a different one: which businesses are worth approaching at all, and how to get a call with them.
Who finds it most useful
The Org is valuable when a deal involves several people. An account executive selling a data platform to a large retailer can see the head of analytics, their manager and the IT team around them, reveal contacts for each and plan a multi-threaded approach. Recruiters and job seekers use the same charts, and companies use their page for employer branding.
A name is not a meeting yet
A chart tells you who matters, not whether they want to hear from you. After the research you still write the first message, follow up and hope the person makes time, which is the hardest step in getting a client onto a sales call. Approaching a stranger well is a skill of its own, as our guide to a first approach to a potential partner explains.
Starting with the decision maker
Meetcatcher puts you in front of the people who decide, typically founders and owners, without mapping anyone's org chart. It suggests businesses that fit you, explains what each side stands to gain and, once you choose one, prepares an invitation where they simply pick a time. Instead of researching a route to the right person, you get a short video call with them, which is a direct and fast way to new B2B clients and partners.
When to use each
Use The Org when you sell to large organisations and need to understand who sits where before you reach out. Use Meetcatcher when your buyers are small and mid-sized businesses where one person can say yes and finding the decision maker at a small company is the whole game. Once a call is booked, read how to run a great meeting on Meetcatcher.
