Google Ads vs Meetcatcher
How Google Ads works
Google Ads shows your ads to people searching on Google and across YouTube, Gmail and partner sites. You choose keywords and audiences, set a daily budget and usually pay when someone clicks, while Smart Bidding and Performance Max adjust bids automatically. What you buy is a visit from someone who was already looking. Meetcatcher offers a meeting instead of a visit, with a business it has matched to yours.
When search ads pay off
Search ads work best when buyers know what to type. A bookkeeping software company can bid on queries like 'invoice software for freelancers' and catch people at the moment they compare options. For the numbers behind a funnel like that, see typical SaaS conversion rates and how to set up PPC without burning money.
The work behind each click
You pay for each click whether the visitor converts or leaves, and popular B2B keywords attract many bidders. Someone has to manage keywords, write ads, build landing pages and track conversions, and a form fill still has to turn into a conversation. Before scaling, check what conversion rate to expect from PPC.
Paying for conversations, not clicks
On Meetcatcher, credits are charged only when a call actually takes place: a declined invitation or a no-show costs nothing, and you can start for free by accepting invitations from others. Instead of hoping a visitor fills in a form, you meet a decision maker on video and talk, and trust grows in a conversation in a way it rarely does on a landing page. When the real aim of the ad budget is winning B2B clients and partners, Meetcatcher reaches them directly and in far less time.
Search budget or call credits
Keep Google Ads if people actively search for what you sell and you have budget to test. If your offer is new, niche or hard to sum up in a keyword, as many digital services are, Meetcatcher is the better place to start. A mix also works: ads for demand that already exists, calls to create new relationships. Benchmarks for what a B2B website should convert help you compare.
