Where PPC retainers actually start
A business rarely wakes up wanting a new PPC specialist. It notices that leads dropped after a site relaunch, that remarketing audiences stopped growing, or that the agency invoice no longer matches results. Those moments leave public traces: ads that stop running, landing pages without a working consent setup, a new website with the old conversion tags gone. A specialist who checks 60–80 advertisers in one niche can usually find 9–14 with a fixable, provable problem, and that is a far better opening than a pitch.
This page builds on that: a Consent Mode v2 check for EEA advertisers, a watch list of accounts that went quiet, a fixed-price 72-hour rescue, a white-label offer for web agencies and a benchmark of your own anonymised accounts. Expect roughly one paid audit or rescue for every five findings you share personally, and a retainer from about one in three of those. With a PPC-sourced lead at around €150, diagnosis beats buying ads for yourself.
The other half is people. Founders and marketing leads choose a PPC specialist after one honest call about their account, not after a proposal deck. Meetcatcher helps here by suggesting businesses whose growth depends on paid search and setting up a short call with the person who signs off the budget, so the finding you prepared lands in a conversation instead of an inbox.
