How many LinkedIn connection requests can you send per week?
About 100 a week on a standard account. LinkedIn does not publish the exact limit, and it can drop if many of your invitations stay unanswered or get rejected.
LinkedIn caps invitations per week rather than per day, and the figure most users run into is around 100 over a rolling week. The platform keeps the exact number private and adjusts it per account: an established profile with a high acceptance rate gets more room, while a new profile or one with many pending invitations gets less. LinkedIn's user agreement also does not allow automation tools that send invitations for you.
Plan by conversations, not invitations. A worked example: 100 requests a week at a 47% acceptance rate give 47 new connections. If one in four replies to a first message and a third of those agree to talk, that is about four calls a week, or roughly 17 a month. Reps with a sharp persona do better and reach one meeting per 5–10 requests, as described in how to train a B2B sales rep.
Old pending invitations count against you. Withdrawing requests that have sat unanswered for three weeks keeps your ratio healthy, though LinkedIn may stop you from re-inviting the same person for a few weeks after a withdrawal.
Using 100 invitations a week well
- 1Spread them out15–20 a day on weekdays looks natural and leaves time to reply to the people who accept.
- 2Start with second-degree contactsShared connections make a request feel familiar and are accepted more often than invitations to complete strangers.
- 3Decide on a note per audienceA short note helps with some audiences and not others; check whether a note with your request pays off.
- 4Clean up every two weeksWithdraw invitations older than three weeks so pending requests do not pile up.
- 5Track acceptance by segmentIf a segment stays below 30%, change the headline or the audience before sending more. Benchmarks are in what acceptance rate is normal.
Treat the weekly limit as a budget: around 400 invitations a month is plenty for one person when each goes to a well-chosen prospect. Running out every week usually points to an untargeted list rather than a limit that is too small.